21st Century SEO Tips

Wednesday, August 10, 2011 Labels:

SEO means Search Engine Optimization. SEO is one of the forms of SEM, Search Engine Marketing.
SEO is an inter-network concept that relates to making it easier to find a web page or website in search engine results by using efficient optimization methods. These methods are ways to ensure that when a user searches for a keyword in a search engine if the keyword for the content that appears on the site so the site appears as high as possible in the results of displayed page. This greatly increases the chances that the user of the website is visited by surfers. If we consider how to optimize a site for search engines take into account two factors: page optimization and off-page optimization.

On page optimization has to do with the content on the site itself. It is with the word site address, site title, meta tags, keyword frequency (density), the main topics, sub-themes, phrases that are used as links and words in bold or italics. The organization of the site and a link structure (how you link the pages together for the site) are some on page factors that can affect your ranking on the search page engine results (SERP). While it is important to ensure that the content you site is optimized as possible, you need to avoid crossing the line past that some search engines consider your site spammy and may prohibit it.

To go with this is off-page optimization. Combine the factors that are not included in your page, but still affect its classification. This is usually defined by how your site link popularity and back and total your links page. Back links (links to your site from other sites) to determine how your site is very popular and directly affect their classification.

Keywords should be place used as anchor points to external sites and such sites should be relevant to the content of your site. It is also an advantage if you connect to sites that have a high search engine rank. This reflects the ranking of your site. If you provide a reciprocal link to external site make sure it is ranked higher, if not your own site. Otherwise, you prefer to use a link in one direction. When it comes to optimization, this is what you should have in mind. In addition, it is important to use reasonable methods of optimization, in order to prevent unauthorized or classified as spam by search engines.


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