Link Building After Google Penguin Update

Saturday, June 23, 2012 Labels:

6 Link Building Tips After Google Penguin Update
Nowadays, links still remain to be the most important external signal that can help a web site rise in the rankings. Google also depends on link analysis as a way to improve relevancy, discovering how pages are related to each other and in what ways.

Though links aren't everything in SEO, but a large portion of the engines' algorithms is attributed to link-based factors. Through links, search engines can not only analyze a website's/page's popularity based on the number and popularity of pages linking to them but also on metrics like trust and authority.

In light of the focus of search engines on algorithmic use and link analysis, as a search engine optimizationexpert, growing a website's link profile or link building is among the top SEO strategies in order to gain traction, attention, top search engine rankings and increase targeted traffic from engines.

More so now, with the latest Penguin updates initially targeting site's with unnatural links, decreasing rankings on site's doing link spams, paid linking, comment spam, among others.With the bird's carnage slowly settling, now is the time for professional SEOs to start re-focusing their link building efforts, and adapt to the new post-penguin landscape.

Here are some link building tips to help you to rebuild a good link profile and thus reclaim the top spot in the search engines:

  1. Create Quality Content. If you want to acquire and grow links naturally, then you need to have good content and information as these would entice people to want to link without being prompted.
  2.  Don't Link on SPAM sites. Google's Penguin is targeting these spam sites, those doing manipulations to increase a site's ranking or PageRank, so if you are linking to them, your own ranking may be affected adversely by those links.
  3.  Avoid Participation in "Link Networks". Google is now targeting and penalizing link networks as these link networks are doing link schemes designed to manipulate; thus, increase your site's ranking or PageRank. If you link with these, just like linking to spam sites, your own ranking may be also affected adversely by those links.
  4.  Mix up Keywords on Anchor Text. In this way, you can link build for your brand or long tail keywords. Using some page or product specific anchor texts should diversify your link portfolio.
  5.  Link to Different Destination Pages. Make sure to link not only to your home page, but also do deep linking. Look at landing pages, product pages or even just blog pages if the content is relevant.
  6.  Build Social Signals. Google gives values on social signals as they act as recommendations in the same way that links do. With Google having their own social sites, and integrating these recommendations into their search results, make sure to work on your social media campaign as part of your overall professional Search Engine Optimization Strategy.
Link building from quality sites is now the focus of Google's latest algorithmic updates, the Penguin. If you don't want to be booted out or reduce your ranking, then focus your link building campaign on this too.

Google Panda for SEO


Keep in Mind Google Panda for SEO

SEO has changed quite a lot in a very short span of time. A lot of this can be contributed to the Google Panda update that was released recently. In short, SEO Toronto should take care of the user experience and the design of the web site. Along with this the quality of the content and the usage metrics also need to be taken care of. After the Panda update, it is not only content that is important but high quality content. Now a lot of tips have been given by Google itself to help you with the Panda update but most of them focus on the future. Here are some tips that you should follow to change the content that you have already created, and could be hurt by Panda.

Internal duplicates

This is the most basic form of duplication. Internal true duplicates are formed when you create multiple URLs for the same content. For instance, you can have a one page for 'Buying best shoes'. Then you end up creating another page for the same content but with a different link. Google will come across this and penalize you because it would think that you are tying to fool the algorithm. The penalty imposed by Google will increase with the number of duplicate URLs. Taking care of this problem is quite simple as all you have to do is remove the duplicate content.

Near duplicates

A lot of sites that are trying to rank for their services in city or for a particular them will face the problem of internal near duplicates. For instance, a company offering insurance inFloridawill change its content slightly to fit in the keywords and then use it for offering insurance inSeattle. You might have come across results in Google after looking for a keyword that had only one or two mention of the phrase you searched for but were not related in any other way.

With the Panda update Google will realize when you change a few words and will classify it as low-quality content. Now, solving this problem is not as simple as the previous one. You need to rewrite all the content so that it is fresh. This might be time consuming but then it will prevent you from getting penalized.

Search pages in search results

This is quite common with large e-commerce sites. Most of these sites have an inbuilt search function for the ease of the user. Now these sites sometimes store these result pages. So when someone searches on Google they get a link to the search page from the site. Google does not like this because its main aim is to deliver pages to the user that has quality content. That is why these pages are considered spammy and the site is penalized. This problem will not bother smaller sites but if you are a large site then you must ensure that these pages are blocked from being crawled.

Your Website Traffic Dropped


Your Website Traffic Has Dropped- Now What?

Nothing is more discouraging than seeing your Internet home business websites traffic drop dramatically over the course of a weekend. There are reports all over the internet about websites that suddenly have a traffic drop-off 10%-30%. While you might immediately want to pull your hair out, it isn't very productive. The key is to take focused steps to understanding what has caused this drop and what you can do to fix it so you can continue to earn online from home. Here is a quick look at the steps that you should take in the event that you suddenly start losing traffic.

The first thing that you need to do is double check and make sure that there is no outside influence that would cause your target visitors to suddenly stop visiting your website. The most common reason for this is that there is a holiday that you didn't take into consideration. Remember that the Internet is a world wide entity not just focused to your particular country . There could be a holiday in a country on the other side of the world that you also get a fair amount of traffic from. Don't discount the week leading up to holidays, especially holidays that start on Thursday or Friday because they create an extra long weekend. The easiest way to check this is to check your website against competing websites to find out if there has been a major change to the overall level of traffic within the niche.

If you don't find any environmental factor that would cause your website traffic to drop, then the next thing you need to do is check out the health of your website. There are a variety of common tactics that hackers use to siphon off your traffic. They could have slipped in a server or page-level redirect or some type of malware. There could also have been hidden text and/or links added to your website, which might cause Google to drop you from their rankings. One of the best ways to check the health of your website is to utilize the Google Webmaster Tools because it can alert your to these types of problems quickly.

Once you have gone through these two steps, you should be able to discover whether or not the issue is related to either external factors that affect your visitors regular schedule or any unknown infrastructure changes, it is time to take a closer look at what your traffic data is telling you. The next thing that you need to do is check to see what sources of traffic have dropped and then find out why.

For example, if you normally use PPC, then you need to do some bid management. If your primary sources of traffic are via organic traffic, then you need to check your SERPs for your best performing pages. Is there a new competitor that is taking your traffic? Is your link building strategy becoming obsolete? Was there a major change to the search engine's algorithm? Whatever the reason, you need to identify it and try to fix it.

But what do you do in the meantime? If you see a giant drop in your traffic and it is going to take some time in order to get it back, then this is the perfect time to start focusing on increasing your conversion rate. Just because you have less traffic, doesn't mean that you should be making less money. Treat this setback as a blessing in disguise and start focusing more on ways to convert your visitors into buyers..

The absolute worse thing that you can do is sit back and hope the problem fixes itself, because it won't. The key is to identify the underlying reason for the loss of traffic and then create a plan to fix the problem. In the meantime, you will be given a great opportunity to focus on upping your conversion rates, which will benefit you long after your have regained your lost website traffic.

Link Wheel Service


Helping Your Website Soar High In Search Results
Today link wheel is the buzzword in website link building industry. This is one of the best ways of building links in the most natural way and Google will love your website just for that. Link wheel is certainly the most powerful way of making use of the power of multiplication to build links for your website. If you do not have the required knowledge to build links for your website through link wheel or if you do not have the required time for boosting your website's ranking through link wheel do not worry, SubmitEdge is there to assist you every step of the process. Using SubmitEdge-Link Wheel service you will be able to enhance your websites SERPs. SubmitEdge-Link Wheel provides highest quality link wheel service that stands unmatched in the industry. We have over five years of experience in the SEO industry and SEM industry. We have helped over 15,000 websites rank well in the search engines through various SEO services. Signup today for the best link wheel services.
Link Wheel is a very powerful link building concept because it tries to imitate the natural internet pattern and search engines always love natural link building. Rather than getting links from unrelated websites and dubious sources, link wheel tries to get their links from related niches on the internet. Moreover, link wheels have the ability to multiply your links count over a period of time. Previously, network websites were created in an effort to boost the ranking of particular websites but the problem with such websites were that they easily raised the suspicion because it looked very artificial as they did not follow any link wheel pattern but all of them just pointed to one website they targeted. Link building through link wheel is a refined version of network websites. It has proven to be the best link building strategy.
Understanding How a Link Wheel Works :
Link wheels are nothing but a group of websites that are interconnected which try to improve the ranking of a target website by linking to target website. For example if you have 50 websites in your link wheel and the website you are targeting is "", then:
Site 1 links to Site 2 and back to the ""
Site 2 links to Site 3 and back to the ""
Site 3 links to Site 4 and back to the ""
Site 13 links to Site 14 and back to the ""
Site 14 links to Site 1 and back to the ""
Graphical Representation of Link Wheel Plan
Click on image to enlarge is the website whose ranking we are trying to enhance here. Number of companies try to make use of Web 2.0 technology to build link wheels. They make use of platforms such as Squidoo, Quizilla, Blogger, Weebly, etc. Over a period of time such strategies started losing their popularity because they were unable to produce the desired link wheel effect. SubmitEdge on the other hand tries to approach the link wheel in a different and more powerful way. SubmitEdge has come up with a new link wheel strategy, which makes several tools and platforms rather than just single platform. We make use of Web 2.0 properties, blog posts, article submissions and press release, etc. Using the above platforms, a link wheel with a single gap is created. The gap or break within the wheel reproduces the natural linking pattern on the internet. To the search engines it will look very natural even though it is an artificially created wheel.
SubmitEdge has made a thorough research in this field and has tested several websites to ensure the effectiveness of the concept it has developed. From what SubmitEdge has learnt through its research, our link wheel strategy can never go wrong. We have the ultimate link wheel strategy for taking your website to the most vied top positions in all the major search engines.
With much development and testing, we have found this to be the ultimate link wheel strategy for getting your URL to the first page of all major search engines.

 Key Features

  • We make use of only well established websites.
  • We submit only to websites and Web 2.0 platforms with PR4 to PR9
  • There will be original content, which will be submitted to article sites, blogs, press releases and web 2.0 sites.
  • We submit the content generated only after customer approval.
  • We ensure that the websites that we use has Dofollow attribute.
  • You can choose to promote your home page as well as inner pages.
  • We have highly flexible packages.


  • 1. What do you mean by Web 2.0 property?
    A. The term internet property is nothing but a web page and Web 2.0 is an interactive platform that gives the internet users lot of freedom to express themselves on the internet in a variety of ways using a number of inbuilt tools. 

    Today Web 2.0 has grown to have multiple platforms such has blogs, social networking websites such as Facebook, Flickr, YouTube etc. However our interest here is on websites that will allow us to create your own web pages.
  • 2. How can you benefit from Web 2.0 for building links?
    A. Using Web 2.0 properties you will be able to build pages for your self on the internet and you can link all these pages back to your website. It is important that the pages that you are creating be related to your niche. Links from irrelevant websites are not so very useful. Links from pages with a high PR from a related niche will indeed be the best link for your website. When you make use of Web 2.0 to create your pages in a website with high PR, you can tap the link potential of that high PR platform. Combined with sound SEO, your pages will get good positions in the search results pages. Over a period of time, your site will get popular on its own, which will further enhance the quality of your link wheel.
  • 3. How does SubmitEdge-Link wheel work?
    A. After you place your order we will assign a team of experts to start working with you closely. First we will send you access details to our project management system. Using this system you will be able to have access to all your projects. You will be able to keep track of the progress of your order using the project management tool. It is very easy to use and to keep yourself up to date with the status of your link wheel project.
  • 4. How long will it take for you to get results?
    A. If you choose larger packages, you will be able to see quicker results. However, in general you will be able to see your rankings go higher within anywhere between one week to one month based on the existing competition level for your keywords.
  • 5. Is it safe to make use of SubmitEdge Link Wheel services?
    A. You can confidently hire our link wheel services. We have tested our link wheel on several websites. Our link is not only the most effective link wheel strategy but it is also one of the safest approaches to link building.
  • 6. What kind of assurance can I get for the money I spend?
    A. All the links that we build will be with dofollow attribute, all the content that we submit will be highly relevant, manually created using SEO expert writers and unique.
  • 7. What are the accepted modes of payment?
    A. We accept PayPal, Visa, Mastercard and American Express credit cards.
  • 8. Are the links you build natural?
    A. Yes, all the links we build are 100% natural. We ensure that all the sites are hosted in different C-class servers and added to that, we create articles on a gradual basis. We make use of random linking to imitate natural link building pattern.
  • 9. Will the content you create be unique?
    A. We have professional SEO writers who will create original content for your website. We will get your approval before the articles are submitted and you can check the quality of the content for yourself.
  • 10. Is it possible to get link wheel services with other SubmitEdge SEO packages?
    A. It is absolutely possible. By combining our link wheel services with the other SEO packages from SubmitEdge, you will be able to produce phenomenal results.
  • 11. How frequently do I have to use SubmitEdge-Link Wheel services?
    A. It will be sufficient to make use of SubmitEdge link wheel once a month and regular usage will help you improve the quality of the link each month.
  • 12. Am I allowed to target inner pages of my website?
    A. Yes, it is absolutely possible to target the inner pages of your website too. It is totally up to you to choose the target URL.